Hey everybody! Have you missed the regular weekly Dodge Demon teasers? Did you think there was nothing left to learn about Dodge’s Hellcat-But-More Challenger? Perhaps you forgot that while Dodge had already announced that the Demon would lift the front tires, make 840hp in its race tune, and run a quarter-mile time of 9.65 at 140 mph–fast enough to get you kicked off the track if you do it sans rollcage (but not actually banned by the NHRA), Dodge had not yet told us what the price of this magical machine would be. In true internet fashion, commenters used this omission to declare that the Demon would be too expensive for anyone but the richest of rich guys to afford, or that if it wasn’t, the cost of the crate and race tune would be in the many of thousands. Surprisingly, the internet was wrong. The Demon isn’t cheap, but at an MSRP of $84,995 (including gas guzzler tax but not destination fees), the Demon is about $22,500 more than a Hellcat, and that crate to bring it from 808 to 840hp? Add that on for $1. Want the front passenger seat? $1. Want the rear seat in either leather or cloth? Another dollar. Trunk carpet? $1. Dodge doesn’t say what adding that stuff back does to the ET, but it won’t bring the cost up more than the cost of a latte.
Let’s review a little. The Dodge Demon comes with 808hp, and runs 9.96 in street trim. Spend your dollar on the crate and you’ll get front skinny drag wheels (tires are on you), performance PCM with high octane tune (which allows you to get 840hp and mid 9s), panel replacement with high octane button, ID badge, air filter, valve stems, mirror block-off plate, floor jack, cordless impact, torque wrench and socket, tire pressure gauge, fender cover and tool bag. There’s also a shaped foam piece that turns the trunk into a specialized race-parts holder. All that stuff has Dodge Demon on it, in case anyone at the track forgot for one second what you had there.
Tim Kuniskis, whose baby the Demon project is, says he paid a lot of attention to the pricing of the car. “Eighty-five thousand dollars is not just a number in a business case to Dodge; we know it’s a lot of money and a significant up-charge over a Challenger Hellcat,” said Kuniskis, Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA North America. “We worked very hard to build as much value into the Challenger SRT Demon as possible – features, performance and exclusivity that simply can’t be duplicated with a goal of maintaining, and possibly even growing, as much future value as possible.” Sounds like he knows this will be a collectible piece, but also is saying that you won’t be able to match it by throwing $22,000 at a Hellcat. Challenge?
Hey Hellcat owners, can you beat the wheelstanding launch, 9.65 at 140 mph, 0-60 in less than 2.3 seconds and 1.8g of acceleration while remaining under warranty and street legal? If so, what did it cost you?
Dodge Demon orders start shipping this summer and should show up at dealers in the fall. If you don’t like the Challenger, there’s always SRT Durango and Jeep to look forward to.