Welcome to ROADKILL.com, serving it up raw! We’re going to spell out all the fancy-schmancy details of our new site and walk you through all the stuff to see, but first…what is ROADKILL?
If you follow our video series, you might think you have the answer; four years of shows with a million-plus views a whack tend to lend a clue. Our fans most appreciate the core ROADKILL M.O. of hopping up old cars quick and dirty, hitting the road with them, doing burnouts, and caring little if stuff breaks because we pocket enough zip ties and duct tape to solve anything. But that’s not the lot of it.
ROADKILL’s new tagline is Automotive Chaos Theory. One of our latest T-shirts claims Bad Ideas, Brilliant Execution. Our corporate advocate, Chief Content Officer and MOTOR TREND Editor at Large Angus MacKenzie, spiels that ROADKILL is simply, “men behaving badly with cars.” None of those marketing catchphrases limit us to old beater cars, and ROADKILL.com isn’t just about junkyard car rebuilds. For ROADKILL.com and ROADKILL magazine (on sale September 4, 2015), we’ll have plenty of behind-the-scenes coverage from our show, but we’ll also expand beyond your low expectations and create articles, photo galleries, and bonus videos that deliver pure gearhead entertainment for anyone who lives the ROADKILL life. We loaded this thing with stories, photos, and videos about anything ludicrous, dangerous, punishing, passionate, unexpected, or crafty. Or about incredible barn finds and hoards. Or about access to cool people who we know and you don’t. ROADKILL.com stories aren’t always just about cars, but are fascinating to car guys. You just know ROADKILL when you see it, and now there’s far more to know and see.
The ROADKILL.com launch is powered by our main sugar-daddy, Dodge. To quell the naysayers, surf around and you’ll see that there’s far more here than just stories about Dodge stuff. Most of the stories in these early days of the site are Roadkilly stuff we culled from other titles within the family of The Enthusiast Network, chiefly HOT ROD, MOTOR TREND, and AUTOMOBILE. As we roll ahead, you’ll get even more junk direct from Finnegan and Freiburger, and from Roadkiller staff members like Jonny Lieberman at MOTOR TREND and Fred Williams from 4-WHEEL & OFF-ROAD and DIRT EVERY DAY. Those are the other two guys with photos up at the top of the site. We’ll also have plenty of other contributors, including you! Read more to find out about that.
So there’s our plan, and we hope you dig it. Find out by starting to surf the web site right now. Check out the links below.
This is the page where all the latest articles and videos are posted. The new stuff is always up top, and you mouse over the images to see the titles and descriptions. But don’t stop there—scroll down the page and you can get content for days. Oh, and see the Instagram section about halfway down? Any photo you post to Instagram that’s tagged #BecauseRoadkill will show up here.
Here’s where you go to see all the latest videos that have been posted, from the latest ROADKILL and DIRT EVERY DAY posts to the special videos we’re doing just for ROADKILL.com.
Fans always want to see more of their favorite project cars, so here’s a complete section that will lead you to all the articles and videos about each of our cars. Not every ROADKILL project is there as we launch the site, but they will be added as we go.
ROADKILL has a bunch of events we are throwing or that we’re attending. Here’s where you go to get all the details. Right now, pay special attention to Roadkill Takes America, August 15-21, where you can follow us on a road trip as we race cars and shoot an episode.
The Roadkill Nation is where you can get involved! Log in and you’ll be able to comment on all the stories and videos on the site, plus you can interact with other Roadkillers as well as post your own photos and videos. Some of those pics may end up being included in ROADKILL magazine!
We have a whole new line of ROADKILL gear and a few items for DIRT EVERY DAY! Buy it all here. Please.
24 HOURS OF LEMONS
Ever hear of 24 Hours of LeMons? It’s the road-race series with the highest participation in the USA, an endurance challenge for cars worth $500. ROADKILL is now the presenting sponsor, and we’ll be bringing you all the latest info, videos, and coverage from the series with a special page just for LeMons stuff.
DIRT EVERY DAY
Our sister video series is DIRT EVERY DAY, with Fred Williams from 4-Wheel & Off-Road. We’ll be posting all Fred’s videos and articles here at ROADKILL.com. See his trucks in the Project Car pages, too!
Please help us out by sharing the web site with your friends! Also, come back often to see the latest stories and videos. We’ll be tuning the content of the site based upon traffic and on your comments, so join RK Nation to comment on the things you see on the site. We’d also love to hear your reviews that you can email to TheGuys@Roadkill.com.